One way they do this is by holding events showcasing The Clear Cut’s jewelry and Tracr technology. The couple shares where the diamonds were mined and how the stones have constructively impacted the indigenous communities in those areas. These sessions have been “eye-opening” for the attendees, who include consumers, influencers and media representatives, says Landau.

“People are really interested to learn about the diamonds from Botswana and how they give back to the community and provide education, health care and infrastructure,” she elaborates. She and Simon frequently travel to the African country to document local initiatives and create content for their social media platforms.

The collaboration with Tracr — which includes a line of pendants containing blockchain-registered diamonds — is a step toward bringing transparency to the mainstream. In November, the two companies held a joint event at a fancy venue in lower Manhattan to promote Canadian diamonds’ sustainable origins. Influencers posted afterward about the Tracr reports and tracking technology, declaring that the event had improved their knowledge of diamonds.