Every year, jewelry houses go to extraordinary lengths to source the most exclusive gems so they can surprise clients with creations that are entirely novel. Yet sometimes clients desire the familiar — designs they have admired and coveted for years, styles steeped in the history of prestigious maisons, representative of their timelessness and likely to hold long-term value precisely because they are classics.
“Familiar motifs strengthen the storytelling around the design and the brand,” explains Laurent François, managing partner at Paris-based creative agency 180 Global.
It is in this spirit that around five years ago, Boucheron introduced its Histoire de Style series, in which it unveils a new high-jewelry capsule collection each January. These collections draw inspiration from the house’s archives, reinterpreting iconic motifs from its rich heritage with a contemporary twist. Past editions have celebrated Boucheron’s Question Mark necklace, as well as an aquamarine double brooch that Britain’s late Queen Elizabeth II famously wore. Last year’s opus, The Power of Couture, revisited military insignia with a new touch of softness and elegance in what creative director Claire Choisne called a “synthesis of the maison’s archives.” This year, the theme is Untamed Nature, featuring 28 pieces that redefine “the boundaries between the body and the ecosystem that surrounds it,” according to the company.